The National Golf passport is a Dutch induction program to welcome, bond and excite new golfers in an accessible way. The Golf passport is based on four fundamentals: social network, cultural inclusion, playing skills and fun.
The National Golf Passport was created by the NVG (Dutch Association of Golf Acomodations) the initiative was introduced during the National Open Days in the Netherlands in 2012.
Why use the Golf passport?
Within five years the number of registered golfers in the Netherlands increased by 25%. In this same period the number of rounds played went down. Somehow golf courses and clubs did not succeed in bonding the new players to golf. Different studies show that golfers don't invest time and money in golf because of four reasons: lack of social network in golf, lack of knowledge about the habits in golf, a poor skill level and a lack of intrinsic motivation.
The Golf passport is not an objective, but marketing tool for golf courses, clubs and professionals which they can use to bond players to golf.
How does the Golf passport work?
The Golf passport is an A6 booklet (passport) in which players can collect stamps by completing specific golf activities. It consists of three steps. After completing a step, the golfer receives a specific course permit pass.
1. Step 1: handicap 99 (course permit for short course/PAR3)
2. Step 2: handicap 72 (practice permit big course during leisure hours)
3. Step 3: International Golf License (±HCP54, course permit big course)
Collecting stamps and handing out course permits gives the golfer a reward for their activities and gives the golf course and -professional a lot of contact moments with the new golfers. The three steps contains the following activities:
1. First impression of golf and golf lessons
2. 9 rounds of 9 holes on short course/PAR3, golf lessons, practice, learning courtesy rules
3. 9 rounds of 9 holes on big course, golf lessons, practice, learning courtesy rules
The new golfers also play 2 rounds with the golf professional and 4 rounds with a so-called golf buddy. The latter is an experienced golfer who's very enthusiastic, can teach everything about courtesy rules and loves to show newcomers the beauty of golf. A ‘bridge builder' best describes their profile. Golf buddys play an essential role in connecting players in a social and cultural way. This is very important to generate an active golfer.
The Golf passport was introduced during the National Open Golf days 2012 in the Netherlands. In the beginning of 2013, 35 golf courses used the Golf passport, over 4.000 players where registered and more than 100 golf courses allowed Golf passport players on their golf course. More important is the retention on these golf courses. Some golf courses managed to get 50% to 90% of the new players to obtain for a membership.
+ Closes the gap between the lifestyle and culture of established golfers and new golfers
+ Creates a social network within golf for new golfers (which bonds them with golf)
+ Makes golf very accessible for new golfers
- The golf course (Tee's) and/or tee sheet has to be altered to the system
- Collecting stamps may seem childish for some people
- Connecting the right golf buddy with the new golfer can be challenging
Visit: www.mijngolfpaspoort.nl (Dutch)
The Golfpassport (Dutch)